Motherhood in the fashion industry exists in a cruel paradox—the moment women become mothers, they're expected to disappear from style conversations, relegated to "practical" clothing that treats femininity and function as mutually exclusive. The maternity and nursing wear market was dominated by brands that seemed to believe becoming a mother meant surrendering your sense of self, offering shapeless garments that prioritized utility over identity. New mothers faced an impossible choice: feel confident and stylish, or feed their babies comfortably. Miss entered a space where "breastfeeding fashion" was an oxymoron, where style-conscious women felt invisible the moment they became mothers.